I work with founders and sales leaders at startups and growing businesses who know AI matters but aren't quite sure where to begin. Drawing on 10+ years across LinkedIn and Ding.com — designing GTM operations, building AI-driven workflows, and working directly with senior leadership — I now help companies like yours do the same, without the enterprise budget.
Years in Sales & GTM Operations
5+ Years, Sales Strategy & GTM Ops
3+ Years, Pricing & Product Strategy
There's no shortage of AI tools out there. The hard part is figuring out which ones matter for your business, how they fit into how your team already sells, and how to get people to actually use them. That's the problem I help solve.
Not a generic AI playbook. I look at how your team actually sells today, your tools, your stage of growth — and build an AI roadmap around that reality.
I've done this at a fast-moving startup and at one of the world's largest professional networks. I know what works at different scales and how to get from idea to working process quickly.
Your competitors are already experimenting with AI in their sales processes. The gap between "experimenting" and "not started" widens every quarter. Let's close it.
I offer a few different ways to work together depending on what you need. Everything is tailored — I don't do cookie-cutter.
I'll dig into how your sales team operates today, figure out where AI can make the biggest difference, and give you a clear plan to get there — priorities, tools, timeline, the lot.
Learn more →Already selling but want to plug AI into your pipeline? I help with things like smarter lead scoring, automated outreach, better forecasting — the stuff that actually moves numbers.
Learn more →Workshops and coaching for your leadership team. I break down what AI can (and can't) do for sales, show real tools in action, and help you make informed decisions about what to adopt.
Learn more →Your team is probably spending hours on things that could be automated. I'll map out where the biggest time-sinks are and design automation that your team can actually implement.
Learn more →Every engagement is a bit different, but this is the general shape of it. No endless proposals, no six weeks of "alignment." We get moving.
30 minutes, no commitment. Tell me about your business, your sales team, what's working and what's not. I'll be upfront about whether I can help.
If we decide to work together, I'll look closely at your sales workflows, your data, your tools — and figure out where AI fits (and where it doesn't).
A prioritised roadmap with specific recommendations, tool suggestions, and a realistic timeline. Something your team can actually act on.
I don't hand you a document and disappear. I stay involved as you execute — answering questions, troubleshooting, adjusting the plan as things evolve.